For example, if your audience typically works a 9-to-5 job, chances are they’ll be more focused on work during that time than scrolling Instagram. Your audience may not respond to the 1 PM EST posting time that’s generally favored for Instagram Reels. How to Find Your Ideal Instagram Reels Posting Times Note that the ideal times and days for Instagram Reels differ from the best times and days to post on Instagram in general. The Instagram Reels example below, for instance, probably gets a lot of engagement towards the end of the workweek when users are looking forward to relaxing over the weekend. Furthermore, the early-morning hours of about 6-10 AM EST seem to get the most engagement on these days, with Thursday and Friday seeing the highest Instagram Reels activity around that 1 PM time slot. Again, this primarily depends on your audience and niche, but based on our research, Mondays and Tuesdays top the list for Instagram Reels engagement. Yes, some days tend to have better Instagram Reels engagement than others.
Are Some Days Better for Instagram Reels Than Others?
Still, if we had to drill down one specific time to post Instagram Reels based on the data we analyzed, 1 PM EST is the answer. Other users don’t scroll too much during the week, instead saving most of it for weekend afternoons. For example, the Instagram Reel example above may appeal to users who are looking for some last-minute style tips while getting ready for work, so it may get more engagement on early weekday mornings. Some audiences are more active on Instagram in the early morning hours before work. However, this time can vary significantly based on your audience, the type of content you post, the day of the week, and several other factors. Generally, the best time to post Instagram Reels is 1 PM EST (10 AM PST).
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