But it’s impressive that DuckDuckGo has greater market share than Bing, despite not having the benefit of a big corporation behind it. Its market share on the desktop is still negligible.įigure A StatCounter pegged DuckDuckGo’s mobile market share at. Figure A shows StatCounter data for mobile, which is DuckDuckGo’s strongest market. But DuckDuckGo netted its $100 million with dramatically less market share. No, it’s not $147 billion, which is what Google generated last year in advertising revenue. Supporting this claim is DuckDuckGo’s financial success. SEE: How to manage passwords: Best practices and security tips (free PDF) (TechRepublic) “The fact is, these companies would still be wildly profitable if, for example, they dropped all of these hidden trackers across the web and limited the amount of data they keep to only what is most necessary.” In fact, search advertisers buy search ads by bidding on keywords, not people….This keyword-based advertising is our primary business model.įurthermore, Weinberg contends, no one needs the volume of data tracked online to deliver a great customer experience or make money. Almost all of the money search engines make (including Google) is based on the keywords you type in, without knowing anything about you, including your search history or the seemingly endless amounts of additional data points they have collected about registered and non-registered users alike. It’s actually a big myth that search engines need to track your personal search history to make money or deliver quality search results. DuckDuckGo CEO Gabriel Weinberg disagrees: SEE: Report: SMBs are unprepared to tackle data privacy (TechRepublic Premium) DuckDuckGo: selling search, not identityĪs much as we may resist the idea of being tracked online, we’re often told it’s necessary to give us personalized results. It turns out you don’t need to have hegemonic market share to make a comfortable living in search engine land. This is despite StatCounter pegging DuckDuckGo’s mobile market share (its strongest platform) at. Despite negligible browser market share, DuckDuckGo has been profitable since 2014 and generated over $100 million in revenue last year. All along I-15 in Utah, DuckDuckGo’s billboards proclaim peace, love and privacy ( here’s an example of a DuckDuckGo billboard). I can’t get away from DuckDuckGo’s billboards. How DuckDuckGo makes money selling search, not privacyĬommentary: DuckDuckGo is small by Google's standards, but the company is proving it's very possible to make a lot of money with just a bit more privacy.
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